CIMA Technical says to avoid being "green and sustainable" is used as an advertising.
Technician Research Center for the Environment (CIMA), Jaime Gutierrez, stressed the need to avoid being "green and sustainable" used "as an additional element of advertising."
Gutierrez has spoken so this Wednesday, while participating in the Summer School of the University of Cantabria (UC) environmental education and citizen participation, foundation for a sustainable society ', co-directed, and which has given a presentation on climate change, sto credits, as a theme of environmental education projects.
The expert has said that climate change is being incorporated into environmental education, but "much remains to be done." In this sense, has indicated the need for advertising criteria incorporate climate change into your message. "Advertising often contradicts itself. For example, the fact of announcing a private car on the buses that make up, mortal gold, the public transport," explained the technician of CIMA.
Bayo Gutierrez highlighted the work of public institutions because they "are doing their homework," but has called for greater private sector involvement in the introduction of climate change within their criteria. "We must avoid this issue is used as mere advertising," he said.
Although be wary when, alganon gold, talking about the work of the private sector in relation to climate change, Gutierrez has acknowledged that "steps are being taken to solve the problem." In fact, besides the run from government regulations to prevent climate change, many voluntary actions, such as the Advertising Code of Ethics in relation to protecting the natural environment.
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